Commercial First
Advice that starts from the business objective and works backward to the structure that supports it.
§ 00Welcome to Plinth
Plinth Counsel & Strategy PLLC advises companies on transactions, distribution strategy, and corporate governance. We work with leadership teams at the moments when legal structure and business reality diverge—and show them how to align both.
Selected facts
Fig. 01 — The base carries the load
Advice that starts from the business objective and works backward to the structure that supports it.
The lawyer you meet is the lawyer who does the work. No handoffs and no surprise staffing.
Transactions closed on time and on terms, including a $1.3 billion divestiture led end to end.
Frameworks your team can run without us. Durable structure, not a permanent dependency.
§ 01About Us
01 Most legal problems inside a growing company are structural. The agreement was written for a business that no longer exists. The governance framework was built for a smaller company. The deal model assumed an operating reality that never arrived. By the time those gaps surface, they are commercial problems wearing legal clothing.
02 Plinth Counsel & Strategy exists for that work. We serve as General Counsel for companies that need senior legal judgment at the decision table—without adding a full-time executive to the payroll.
On the practice of building things that hold
The base carries the weight.
Every structure fails at its foundation first. So does every deal.
§ 02Our Services
Three practice areas, one point of contact. Each engagement is scoped against the commercial outcome you are trying to reach.
Discuss Your Matter Open the services pageDivestitures, acquisitions, and strategic investments where the legal work shapes whether the deal closes on time and on terms. We’ve led $1.3 billion divestitures, negotiated supply agreements that secured post-close revenue continuity, and managed the integration where legal assumptions and operating reality collide.
Legal perspective aligned with commercial priorities and organizational needs. We advise on distribution model transformation, channel rationalization, and the supply and commercial agreements that make those changes work.
Board-level counsel on enterprise risk, governance frameworks that scale, outside counsel management, and dispute resolution aligned with business objectives. We advise on the structural questions that keep leadership awake at night.
Ongoing, senior legal coverage on a defined monthly commitment. Contract review, commercial negotiation, risk escalation, and outside counsel management—handled as part of your leadership team.
A single transaction or transformation, scoped end to end: the divestiture, the channel restructuring, the supply agreement that has to survive the close. Fixed scope, defined outcome.
Discrete counsel on the structural questions—governance design, enterprise risk posture, the decision that needs an independent read before it reaches the board packet.
Attorney at Law · Licensed in Texas
§ 04Legal Advice
Ruth advises boards and executive teams on transactions, distribution strategy, and governance—work that has included leading a $1.3 billion divestiture and the commercial agreements that carried revenue through the close.
Every engagement is handled by the attorney you meet. No leverage pyramid, no rotating associates, and no legal memo that leaves the business question unanswered.
§ 05Contact
For a discussion about your company’s legal support needs, contact the firm at the email below. We’ll tell you honestly whether this is the right fit.
Open the contact pageEmail the firm
contact@plinthcounsel.comRuth Mendez, Attorney at Law, licensed in Texas.
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